Advancing Social Media Research at Nestle – Speaker Interview with Frank Gregory
Advancing Social Media Research at Nestle Social media research has made a huge impact on how organisations can better understand their stakeholders. Now AI is …
Category: QUAL360
Without Truth, there is No Future for AI
WITHOUT TRUTH, THERE IS NO FUTURE FOR AI Artificial intelligence is here, but trust from users and employees will be vital if it is to …
Sample Sizes in Qualitative Market Research: Striking a Balance
Sample Sizes in Qualitative Market Research: Striking a Balance Unlock qualitative market research success with optimal sample sizes. Learn to balance insights and data saturation …
What is Culture ?
What is Culture? Culture is a term that is often used in various contexts, but what does it really mean? In anthropology, culture refers to …
Creating an Actionable Sensory Framework: Speaker Interview with Nathalie Blanchon, Nestle
The excitement for Qual360 Europe 2024 is building and today we are speaking with Nathalie Blanchon, Senior Consumer Insight Specialist at Nestlé about her work …
A Comprehensive Approach: Blending Qualitative Research, Social Listening, and Consumer Insights
A Comprehensive Approach: Blending Qualitative Research, Social Listening, and Consumer Insights The adage that “change is the only constant” may sound trite, but for many …
Maximizing Insights: Big Data in Qualitative Research
Maximizing Insights: Leveraging Big Data in Qualitative Research The use of big data in qualitative research has become increasingly popular and relevant in recent years. …
Speaker Interview: Advancing Consumer-Centric Marketing Strategies at Jägermeister
Implementing a Human-Centric Approach in Marketing We are happy to announce that Mihaela Tantas from Mast-Jägermeister will join us at the upcoming Qual360 Europe conference …
Balancing Human Insight and AI in Qualitative Research
AI and Human Analysis Working Together to Create a New Era in Qualitative Research We are excited to have Marissa Bell from Reddit join us …
Solving the segmentation challenge at Warner Bros Discovery
In the lead up to our Qual360 2024 tour, we are re-living the best of 2023. One of the highest rated presentations by our audience …