The Rise of Conversational AI in Market Research
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like …
Category: QUAL360
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina QUAL360 APAC Speaker Interview with Jan Bacani, Group Manager, Universal Robina In the lead-up …
Unlocking How Mercedes-Benz Leverages AI in Qualitative Research
QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative …
Scaling Qualitative Research: Coca-Cola’s Insights on AI-Driven Innovation
Scaling Qualitative Research: Coke’s Insights on AI-Driven Innovation Interview with QUAL360 APAC speaker- Rara Naval, Human Insights Director, The Coca-Cola Company (ASEAN and South …
QUAL360 APAC PRESENTATION- Accessing Hard-to-Reach Populations in Asia with Digital Tools from Daraz (Alibaba Group)
Discover the challenges of user research in South Asia through Valerie Tham’s insightful video presentation from Daraz (Alibaba Group). In our presentation highlight, Valerie Tham, …
User Insights: Igniting A Research Revolution At Babbel
What do you get when you invite the entire Babbel insights team to a conference? A fantastic presentation, followed by an in-depth workshop for the …
Swarovski: The only way to win consumers is to know them
At Merlien, we are proud to feature new and innovative speakers at each event. Earlier this year, we were excited to welcome Vesna Hajnsek, Senior …
VoC Real-Time Revolution: Elevating Insights from Verified Buyers with Online Reviews Analysis
VoC Real-Time Revolution: Elevating Insights from Verified Buyers with Online Reviews Analysis In today’s interconnected world, where data is both abundant and essential, understanding consumer …
Revolutionising personas through emography
Introducing emography to create a multi-dimensional view of customers Anywhere Real Estate’s Chief Marketing Officer Esther-Mireya Tejeda is presenting the keynote speech at Qual360 North …
Harnessing Predictive Cultural Intelligence: Shaping the Future of Brand Engagement with Generative AI
Harnessing Predictive Cultural Intelligence: Shaping the Future of Brand Engagement with Generative AI Adapting to and foreseeing cultural trends is essential for businesses in today’s …