Swarovski: The only way to win consumers is to know them
At Merlien, we are proud to feature new and innovative speakers at each event. Earlier this year, we were excited to welcome Vesna Hajnsek, Senior …
Category: QUAL360
VoC Real-Time Revolution: Elevating Insights from Verified Buyers with Online Reviews Analysis
VoC Real-Time Revolution: Elevating Insights from Verified Buyers with Online Reviews Analysis In today’s interconnected world, where data is both abundant and essential, understanding consumer …
Revolutionising personas through emography
Introducing emography to create a multi-dimensional view of customers Anywhere Real Estate’s Chief Marketing Officer Esther-Mireya Tejeda is presenting the keynote speech at Qual360 North …
Harnessing Predictive Cultural Intelligence: Shaping the Future of Brand Engagement with Generative AI
Harnessing Predictive Cultural Intelligence: Shaping the Future of Brand Engagement with Generative AI Adapting to and foreseeing cultural trends is essential for businesses in today’s …
Enhancing Market Research: Optimize Your Toolkit for Efficiency and Quality
Elevating Market Insights: Refine Tools for Efficiency & Value Yas Parchizadeh – Foundational Insights Manager at eBay Yas has worked across the marketing spectrum in …
When Innovation Fails: Leveraging Qual at Quant Scale for Innovation Success
When Innovation Fails: Leveraging Qual at Quant Scale for Innovation Success Navigating the innovation journey is like trying to guide a balloon through a corridor …
The Future of Qualitative Research: Q&A with a Global Qual Leader
The Future of Qualitative Research: Q&A with a Global Qual Leader Are you ready to take your qualitative research to the next level? With technology …
Advancing Social Media Research at Nestle – Speaker Interview with Frank Gregory
Advancing Social Media Research at Nestle Social media research has made a huge impact on how organisations can better understand their stakeholders. Now AI is …
Without Truth, there is No Future for AI
WITHOUT TRUTH, THERE IS NO FUTURE FOR AI Artificial intelligence is here, but trust from users and employees will be vital if it is to …
Sample Sizes in Qualitative Market Research: Striking a Balance
Sample Sizes in Qualitative Market Research: Striking a Balance Unlock qualitative market research success with optimal sample sizes. Learn to balance insights and data saturation …