Turning organizations into insight-driven firms with Augmented Intelligence
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. …
Tag: mrmw
PepsiCo’s journey to build an insights organization of the future
Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspective …
MRMW Europe 2018: Not long to wait now!
Full of anticipation for the MRMW Europe 2018 in Stockholm in 4 weeks, yesterday, I had the chance to chat with Rainier van Rietschoten, Co-founder & CCO of …
MRMW Asia-Pacific 2018 Round-Up: Part 1
June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research …
MRMW Europe 2017 Pre-conference interviews – Automation, Crowdsourcing, Mobile MR
In the run-up to MRMW Europe 2017, our speakers share their views on the future of market research and talk about their favourite parts of …
Implicit mobile research can minimize response bias in Asian markets
Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses …
Eye Tracking for the “Bricks-and-Clicks” Model
In recent years, e-commerce has experienced a rapid surge in popularity due to the unparalleled convenience it brings shoppers as well as the ease and …
Winners of 2017 MRMW Market Research Awards Announced
Merlien Institute has announced the winners of 2017 MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry …
Breaking Blue and Canon: hints and tips on how to use insight for public relations
At MRMW North America this month, Paul Albano from Canon and Martin Wootton from Breaking Blue will tell the story of how a market research …
Merlien Institute has announced the nominees of its 3rd annual MRMW Awards
Merlien Institute today has announced the nominees of its 3rd annual MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the …