Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights
As digital marketing grows, the number of tools to manage social media also grows. New software solutions are promising to automate a majority of (digital) …
Tag: mrmw
Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019
As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems …
Combining Passive Data With Primary Research To Win Against Your Competition
Traditionally, research has relied almost solely on primary data collection methods. Forty years ago, most of this research was conducted face-to-face. By the mid-90s, most …
MRMW APAC 2019 – Post Conference Highlights
“I am not saying automation is bad. I am saying that for some purposes, there are limitations,” Evan Williams, Group Head of Research and Insights …
Turning organizations into insight-driven firms with Augmented Intelligence
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. …
PepsiCo’s journey to build an insights organization of the future
Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspective …
MRMW Europe 2018: Not long to wait now!
Full of anticipation for the MRMW Europe 2018 in Stockholm in 4 weeks, yesterday, I had the chance to chat with Rainier van Rietschoten, Co-founder & CCO of …
MRMW Asia-Pacific 2018 Round-Up: Part 1
June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research …
MRMW Europe 2017 Pre-conference interviews – Automation, Crowdsourcing, Mobile MR
In the run-up to MRMW Europe 2017, our speakers share their views on the future of market research and talk about their favourite parts of …
Implicit mobile research can minimize response bias in Asian markets
Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses …