Merlien Market Research Conferences 2026 and UX Events 2026
Merlien Market Research Conferences 2026 and UX Events 2026 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its…
How Coca-Cola Measures Real-World UX: Turning Physical Experience into Business Impact
Coca‑Cola UX: Turning Emotional and Physical Experiences into Measurable Impact As the leading platform for insights and innovation in user experience research, UX360 North America…
Qual360 APAC 2025 – A Social Media Review Qual Research Reimagined: Where Human Stories Meet AI Innovation Singapore once again brought together Asia’s most forward-thinking…
Global Brand Strategy Done Right: Lessons from Philip Morris International
Global Brand Strategy Done Right: Lessons from Philip Morris International Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought…
More Data, Less Understanding: Why Qualitative Research Is Making a Comeback
For years, qualitative research was treated as a method to use selectively: valuable, but too slow and costly to scale. AI was expected to push…
Research Leadership Under Uncertainty: Turning Insights into Confident Decisions
Research leadership under uncertainty is not about eliminating every doubt before acting. It is about creating enough clarity for teams to make responsible decisions while…
What B2B Customers Can’t Tell You: How Passive Data Is Rewriting Qualitative Research | QUAL360 APAC
Passive data — the behavioral signals customers leave rather than the answers they give — is quietly reshaping consumer research. AI is usually sold into…
Introduction: Why Data Quality Matters For many companies, brand is one of their most valuable assets. Yet accurately measuring whether marketing changes consumer perception remains…
Redesigning the Insight Function: How AXA Germany Turns Data Into Decisions
Redesigning the insight function is becoming the defining task for insight leaders: deciding how the team is structured, who holds decision rights, and where AI…
From Insight to Impact: How eBay Makes the Human Voice Impossible to Ignore
Emilia Torres, eBay Live Consumer Insights Associate Manager, and Tanya Ozuns, Head of Consumer Insights Germany at eBay, have spent the past few years testing…
UX360 Europe 2026 — AI, Real Users, and Research Leadership: What the Room Was Saying
UX360 Europe 2026 has wrapped in Berlin — two days that gave the UX research leadership community plenty to think about. "AI is no longer…
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck For most UX teams, AI arrived as a productivity story. Faster…
Insights from Google, Maersk, Nestlé, DHL, and more UX in 2026 is shifting in ways that go beyond AI — and the people who see…
Latest posts
5 Ways to Improve Data Quality in Brand Tracking
Introduction: Why Data Quality Matters For many companies, brand is one of their most valuable assets. Yet accurately measuring whether marketing changes consumer perception remains…
More Data, Less Understanding: Why Qualitative Research Is Making a Comeback
For years, qualitative research was treated as a method to use selectively: valuable, but too slow and costly to scale. AI was expected to push…
Research Leadership Under Uncertainty: Turning Insights into Confident Decisions
Research leadership under uncertainty is not about eliminating every doubt before acting. It is about creating enough clarity for teams to make responsible decisions while…