Slow and Expensive or Deep and Human – Stereotypes About Qualitative Research
Slow and Expensive or Deep and Human – Stereotypes About Qualitative Research Researchers are well aware of the concepts of bias and stereotypes. But how …
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How Qualitative Research Identifies Jobs to Be Done: A Sneak Peek into Sanofi’s Session at QUAL360
How Qualitative Research Identifies Jobs to Be Done: A Sneak Peek into Sanofi’s Session at QUAL360 Asia Speaker Interview with Percival Pastrana, AMEA Consumer Science Lead, …
Unlocking How Mercedes-Benz Leverages AI in Qualitative Research
QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative …
Scaling Qualitative Research: Coca-Cola’s Insights on AI-Driven Innovation
Scaling Qualitative Research: Coke’s Insights on AI-Driven Innovation Interview with QUAL360 APAC speaker- Rara Naval, Human Insights Director, The Coca-Cola Company (ASEAN and South …
Featured / Latest / MRMW / White Papers
AI’s Transformative Power: How Artificial Intelligence is Revolutionizing Market Research
AI’s Transformative Power: How Artificial Intelligence is Revolutionizing Market Research In today’s rapidly evolving market, Artificial Intelligence (AI) is revolutionizing how we conduct market research. …
Merlien Market Research Conferences 2025 and UX Events 2025
Merlien Market Research Conferences 2025 and UX Events 2025 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its 2025 …
AI / Consumer Insight / Featured / Latest / MRMW / Speaker Interviews
Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum
Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum Interview with MRMW EU Speaker- Gaspar Bronstein, Director of Research & Insights, …
Featured / Latest / MRMW / Speaker Interviews
Harnessing Market Research Trends and Predictive Analytics for Future-Ready Insights
Harnessing Market Research Trends and Predictive Analytics for Future-Ready Insights Interview with MRMW EU Speaker- Yasmin Dufournet, Consumer Insights Director, Salomon MRMW: We are happy …