How Maersk Turns Customer Insights into Business Strategy in APAC
How Maersk Turns Customer Insights into Business Strategy in APAC As the leading conference for market research innovation and strategic insight in the Asia-Pacific region, …
Category: speaker interview
Embedding UX Research Across AI-Enhanced Design Systems
Embedding UX Research Across AI-Enhanced Design Systems As UX evolves toward AI-enhanced, adaptive systems, embedding research directly into design has never been more critical. Ahead …
How OCBC Leverages Qual Research to Drive CX Excellence
Beyond Post-Purchase Surveys: How OCBC Leverages Qual Research to Drive CX Excellence As the leading conference for market research excellence and innovation in the Asia-Pacific …
Video Interview: Reshaping UX Research — Adaptability and Rigor at Verizon Connect
Reshaping the Discipline: Adaptability and Rigour in UX Research UX as a discipline is evolving — not disappearing, not being replaced, but reshaping itself in …
DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions
DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions At Qual360 North America, the world’s leading voices in qualitative research share how they turn observations into …
Making Existing Products Work Harder: How qual research unlocks opportunity in mature products
Making Existing Products Work Harder: How qual research unlocks opportunity in mature products At Qual360, we bring together experienced practitioners who are shaping how qualitative …
Agentic AI in Qualitative Research: Redefining Consumer Trust and Loyalty
Agentic AI in Qualitative Research: Redefining Consumer Trust and Loyalty At Qual360 North America 2026, we speak with leading minds in qualitative research to capture …
Turning Qualitative Insights into Strategic Advantage: A Preview of Qual360 EU 2026
Turning Qualitative Insights into Strategic Advantage: A Preview of Qual360 EU 2026 This year’s Qual360 Europe will bring together leading qualitative researchers from across industries …
AI Meets Human Insight: Qualitative Research at Honda R&D
AI Meets Human Insight: Qualitative Research at Honda R&D Kristen Fernandez Medina, Behavioural Science Lead at Honda R&D Europe, drives innovation by turning human behaviour …
BSH’s Qualitative Insights: Unlocking Strategic Business Decisions
BSH’s Qualitative Insights: Unlocking Strategic Business Decisions Editor’s note: In the lead-up to Qual360 Europe 2026, Deniz Akyurt, Head of Consumer Research & Brand Intelligence …