Will UX research kill market research?
Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead …
Tag: market research
Market research in the age of data – Weeding out fake data to reveal true insights
Consumer research has changed dramatically over the past 20 years. Whilst there have been many positive advances enabled by the Internet and computers, other negative …
BMW leveraging on digital technologies to build stronger customer relationship
Social media and innovative communication technologies give brands increasing opportunities to listen to their customers about all aspects of their business, brands, products and services. …
When is the winning concept the wrong choice?
For quite some time, online concept testing has relied on tedious, repetitive batteries of cognitive scale questions to determine “winning” concepts. Respondents quickly succumb to …
QUAL360 Conference Series 2018 – Registrations are Open!
Qualitative360 (QUAL360) Conference Series 2018 — Berlin, Washington D.C., Singapore After the great success of QUAL360 events in 2017, we’re are excited to announce our …
Building Relationships in a Digital World
Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader …
Managing successful B2B research on highly specialised products
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder …
Implicit mobile research can minimize response bias in Asian markets
Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses …
Eye Tracking for the “Bricks-and-Clicks” Model
In recent years, e-commerce has experienced a rapid surge in popularity due to the unparalleled convenience it brings shoppers as well as the ease and …
Winners of 2017 MRMW Market Research Awards Announced
Merlien Institute has announced the winners of 2017 MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry …