Unlocking the Cosmic Code of Consumer Behaviour
Unlocking the Cosmic Code of Consumer Behaviour How Zodiac Traits Can Supercharge Your Marketing Magic by Inqognito Insights The future of marketing? It’s deeply personal. …
Tag: qualitative
The Rise of Conversational AI in Market Research
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like …
QUAL360 APAC PRESENTATION- Accessing Hard-to-Reach Populations in Asia with Digital Tools from Daraz (Alibaba Group)
Discover the challenges of user research in South Asia through Valerie Tham’s insightful video presentation from Daraz (Alibaba Group). In our presentation highlight, Valerie Tham, …
Advancing Social Media Research at Nestle – Speaker Interview with Frank Gregory
Advancing Social Media Research at Nestle Social media research has made a huge impact on how organisations can better understand their stakeholders. Now AI is …
The best of Qual360 2023 – Airbnb: Making qualitative findings actionable
In the lead up to our Qual360 2024 tour we are re-living the best of 2023. One of the highest rated presentations by our audience …
Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment
We are fast approaching our Qual360 Europe 2021 conference on 20-21 October in Berlin, Germany. This week, we had the chance to speak to yet …
Turn your reporting into art! An Interview with Paul Hudson, FlexMR
At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul’s …
Building Relationships in a Digital World
Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader …
Research The Researchers – Trends in APAC Qualitative Research
Qualitative market researchers work hard to keep up with the times. They continuously keep abreast, monitoring their clients’ evolving needs and developing new techniques and …
Managing successful B2B research on highly specialised products
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder …