Triggering impulse by disrupting the shopper journey at Mondelez
Disrupting the shopper journey: Mondelez’ Global Head of Shopper Insights & Analytics, Cristina Marinucci, will present her research about disrupting the shopper journey at the …
Category: speaker interview
Digital market research: Exploring strengths and weaknesses compared to traditional methods
Digital market research has become the standard in many of today’s project designs. Nevertheless, traditional methods still have their merit, says Marissa Bell, Global Insights …
Disruption and Consolidation: Industry opportunities for the taking
Disruption and consolidation – two terms that are top of mind of most executives these days. Amongst a range of new and exciting speakers, Insight …
Consumer privacy is the key to trusting brands
Consumer privacy is a core issue for Maxwell Minckler, Head of Consumer Insight at Google EMEA as expressed in our pre-conference interview ahead of the …
Matt Klein: Culture is the operating system of society
In the lead-up to the much anticipated 2023 edition of MRMW North America, we speak with Matt Klein, Head of Global Foresight, Reddit about his …
Speaker interview: Understanding the human impact of the economic crisis
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
New case studies at Qual360 Europe 2023 – Why leaders talk about high-tech tools and customer centricity
In the run-up to Qual360 Europe 2023 we are asking our speakers about the topics they chose to present and their motivations for addressing these. …
How EON is helping customers through complicated and uncertain times with qualitative research
Helping customers is a priority for Christopher Rastin, Global Research & Insights Head, Global Insights & Customer Experience at E.ON. In times of global inflation …
Insights, trends and the state of market research today
Market research insights and trends: Leading up to QUAL360 APAC 2022, we speak to Head of Sensory Consumer Insights APAC at Symrise, Bao DO as …
Implementing inclusion and equity design at Uber in 2022: Learnings and best practices
In the run-up to the UXDG conference – Merlien Institute’ newly launched online summit focusing on UX design – we are sitting down with some …