Beyond Satisfaction: Enhancing customer feedback with innovative metrics at Porsche
Learn from Porsche how to deep dive into customer satisfaction metrics in the new era of market research MRMW: Without giving too much away –…
The Merlien Institute, a leading B2B events organiser and market research think-tank has released its 2024 event schedule. In addition to its 16 year long-running…
How IKEA uses a visual platform called Open Home to understand the everyday lives of their customers
Understanding life at home: How IKEA uses a visual platform called Open Home Introducing home visits at IKEA: History and future Combining research performed by…
"Sustainable food" is a concept that has gained attention in recent years as we all strive towards a better future for ourselves and our families.…
DIY is very popular in market research and has proven that it has a place in the MR toolbox. And yes, DIY can be an…
What Knowledge Management 3.0 Means for Insights Teams Imagine it’s the year 2003. Touch screens and 3G mobile/internet services have been launched. People have been…
At Attest we talk a lot about the mixed-recruitment and mixed-reward methodology we apply to our research sample. It’s because we’re proud of it. We…
At Fastuna we have been helping our clients to simplify decision-making and to integrate best practice approaches into their workflows for many years now. We…
At Momentive, we blend technology with expertise to deliver insights at radical speed AI-Powered Insights Our human-centric AI engine automatically surfaces meaningful insights in minutes.…
Avatars, the gateway to qualitative research in the metaverse
Qualitative research in the metaverse The metaverse is an emerging phenomenon that is steadily growing globally and promises to offer great opportunities in the near…
Digital market research: Exploring strengths and weaknesses compared to traditional methods
Digital market research has become the standard in many of today's project designs. Nevertheless, traditional methods still have their merit, says Marissa Bell, Global Insights…
Latest posts
What Knowledge Management 3.0 Means for Insights Teams
What Knowledge Management 3.0 Means for Insights Teams Imagine it’s the year 2003. Touch screens and 3G mobile/internet services have been launched. People have been…
Mixed-Methodology: Attest’s Data Quality Revolution
At Attest we talk a lot about the mixed-recruitment and mixed-reward methodology we apply to our research sample. It’s because we’re proud of it. We…
Insights to Innovation: How Fastuna Develops Concepts using Consumer Feedback
At Fastuna we have been helping our clients to simplify decision-making and to integrate best practice approaches into their workflows for many years now. We…