Beyond Satisfaction: Enhancing customer feedback with innovative metrics at Porsche
Learn from Porsche how to deep dive into customer satisfaction metrics in the new era of market research MRMW: Without giving too much away –…
The Merlien Institute, a leading B2B events organiser and market research think-tank has released its 2024 event schedule. In addition to its 16 year long-running…
Qual360 Presentation Highlight: Unleashing the synergy of hybrid research with Masan Consumer Holdings
Product Innovation: Masan Consumer Holdings Unleashing the synergy of hybrid research with qual and quant to accelerate Masan is focused on innovation and meeting the…
Lessons from Babbel's Research Transformation: Empowering Teams with Qualitative Research We are happy to welcome Jennifer Dorman as speaker at the upcoming Qual360 Europe 2024…
The best of Qual360 2023 – Airbnb: Making qualitative findings actionable
In the lead up to our Qual360 2024 tour we are re-living the best of 2023. One of the highest rated presentations by our audience…
Evolving market research with online testing Navigating market research in the post-pandemic era can pose challenges. Whilst we have largely returned to our pre-pandemic MO,…
Brand Health Tracking based on Mental Availability By Louise Leitsch In today's fiercely competitive market, building a strong brand presence is crucial for businesses seeking…
What Knowledge Management 3.0 Means for Insights Teams Imagine it’s the year 2003. Touch screens and 3G mobile/internet services have been launched. People have been…
At Momentive, we blend technology with expertise to deliver insights at radical speed AI-Powered Insights Our human-centric AI engine automatically surfaces meaningful insights in minutes.…
Avatars, the gateway to qualitative research in the metaverse
Qualitative research in the metaverse The metaverse is an emerging phenomenon that is steadily growing globally and promises to offer great opportunities in the near…
Digital market research: Exploring strengths and weaknesses compared to traditional methods
Digital market research has become the standard in many of today's project designs. Nevertheless, traditional methods still have their merit, says Marissa Bell, Global Insights…
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