Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina
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AI’s Transformative Power: How Artificial Intelligence is Revolutionizing Market Research
AI's Transformative Power: How Artificial Intelligence is Revolutionizing Market Research In today’s rapidly evolving market, Artificial Intelligence (AI) is revolutionizing how we conduct market research.…
QUAL360 APAC PRESENTATION- Accessing Hard-to-Reach Populations in Asia with Digital Tools from Daraz (Alibaba Group)
Discover the challenges of user research in South Asia through Valerie Tham’s insightful video presentation from Daraz (Alibaba Group). In our presentation highlight, Valerie Tham,…
Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 EU
Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 As we approach the upcoming Qual360- Qualitative Research Summit in Berlin, we had the pleasure…
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence?
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence? As AI and machine learning reshape qualitative research, the real question isn’t just…
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like…
Mapping the Buyer’s Mind: Crafting Data-Driven Personas for AI-Powered Marketing Success
Mapping the Buyer’s Mind: Crafting Data-Driven Buyer Personas for AI-Powered Marketing Success White Paper publication by Semrush Buyer personas are the cornerstone of a successful…
MRMW EU Speaker Interview: : Exploring Integrated Insights and Innovation with Nestle
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UX360 Research Summit 2024 - A Social Media Review May 16th saw the kick-off of our very first in-person UX360 Research conference. Having very quickly…
Creating transformative experiences through continuous user engagement across the entire product life-cycle. Ipsos assists clients in developing transformative user experiences (UX) that span the entire…
Digital accessibility Digital accessibility ensures that people with disabilities—which can be visual, auditory, motor, speech and cognitive—have the same access to digital products as everyone…
Latest posts
Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 EU
Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 As we approach the upcoming Qual360- Qualitative Research Summit in Berlin, we had the pleasure…
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence?
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence? As AI and machine learning reshape qualitative research, the real question isn’t just…
The Rise of Conversational AI in Market Research
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like…