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Conference Presentations / QUAL360 / qualitative research

Qual360 Presentation Highlight: Unleashing the synergy of hybrid research with Masan Consumer Holdings

Product Innovation: Masan Consumer Holdings Unleashing the synergy of hybrid research with qual and quant to accelerate Masan is focused on innovation and meeting the…

Conference Presentations

UX360 Presentation Highlight: Maturity and Organisational Culture – by SAP

Maturity and Organisational Culture The challenges of setting up a research function in low maturity environments How important is it to quickly create business value…

Conferences / QUAL360 / Speaker Interviews

Transforming Qualitative Research at Babbel

Lessons from Babbel's Research Transformation: Empowering Teams with Qualitative Research We are happy to welcome Jennifer Dorman as speaker at the upcoming Qual360 Europe 2024…

Featured / Latest / MRMW / Speaker Interviews

Beyond Satisfaction: Enhancing customer feedback with innovative metrics at Porsche

Learn from Porsche how to deep dive into customer satisfaction metrics in the new era of market research MRMW: Without giving too much away –…

Featured

Merlien announces 2024 market research and UX events schedule

The Merlien Institute, a leading B2B events organiser and market research think-tank has released its 2024 event schedule. In addition to its 16 year long-running…

Conference Presentations / QUAL360 / qualitative research

Qual360 Presentation Highlight: Unleashing the synergy of hybrid research with Masan Consumer Holdings

Product Innovation: Masan Consumer Holdings Unleashing the synergy of hybrid research with qual and quant to accelerate Masan is focused on innovation and meeting the…

Conferences / QUAL360 / Speaker Interviews

Transforming Qualitative Research at Babbel

Lessons from Babbel's Research Transformation: Empowering Teams with Qualitative Research We are happy to welcome Jennifer Dorman as speaker at the upcoming Qual360 Europe 2024…

Conference Presentations / Latest / QUAL360

The best of Qual360 2023 – Airbnb: Making qualitative findings actionable

In the lead up to our Qual360 2024 tour we are re-living the best of 2023. One of the highest rated presentations by our audience…

MRMW / White Papers

Online Product Testing: A Market Research Revolution

Evolving market research with online testing Navigating market research in the post-pandemic era can pose challenges. Whilst we have largely returned to our pre-pandemic MO,…

MRMW / White Papers

The power of mental availability in brand tracking

Brand Health Tracking based on Mental Availability By Louise Leitsch In today's fiercely competitive market, building a strong brand presence is crucial for businesses seeking…

MRMW / White Papers

What Knowledge Management 3.0 Means for Insights Teams

What Knowledge Management 3.0 Means for Insights Teams Imagine it’s the year 2003. Touch screens and 3G mobile/internet services have been launched. People have been…

Insight Extravaganza / White Papers

Agile market research to shape what’s next

At Momentive, we blend technology with expertise to deliver insights at radical speed AI-Powered Insights Our human-centric AI engine automatically surfaces meaningful insights in minutes.…

Consumer Insight / Insight Extravaganza / metaverse / qualitative research

Avatars, the gateway to qualitative research in the metaverse

Qualitative research in the metaverse The metaverse is an emerging phenomenon that is steadily growing globally and promises to offer great opportunities in the near…

Insight Extravaganza / speaker interview

Digital market research: Exploring strengths and weaknesses compared to traditional methods

Digital market research has become the standard in many of today's project designs. Nevertheless, traditional methods still have their merit, says Marissa Bell, Global Insights…