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Conferences / QUAL360 / White Papers

Harnessing Predictive Cultural Intelligence: Shaping the Future of Brand Engagement with Generative AI

Harnessing Predictive Cultural Intelligence: Shaping the Future of Brand Engagement with Generative AI Adapting to and foreseeing cultural trends is essential for businesses in today's…

Conferences / QUAL360 / Speaker Interviews

Enhancing Market Research: Optimize Your Toolkit for Efficiency and Quality

Elevating Market Insights: Refine Tools for Efficiency & Value Yas Parchizadeh - Foundational Insights Manager at eBay Yas has worked across the marketing spectrum in…

Conferences / QUAL360 / White Papers

When Innovation Fails: Leveraging Qual at Quant Scale for Innovation Success

When Innovation Fails: Leveraging Qual at Quant Scale for Innovation Success Navigating the innovation journey is like trying to guide a balloon through a corridor…

Featured / Speaker Interviews / UX360

Steering the UX Research Discipline Forward at Meta

Steering the UX Research Discipline Forward at Meta We are pleased to announce that Traci Mehlman from Meta will be joining us at the upcoming…

Featured / QUAL360 / qualitative research / Speaker Interviews

Maximizing Insights: Big Data in Qualitative Research

Maximizing Insights: Leveraging Big Data in Qualitative Research The use of big data in qualitative research has become increasingly popular and relevant in recent years.…

Featured

Merlien announces 2024 market research and UX events schedule

The Merlien Institute, a leading B2B events organiser and market research think-tank has released its 2024 event schedule. In addition to its 16 year long-running…

Conferences / QUAL360 / White Papers

Harnessing Predictive Cultural Intelligence: Shaping the Future of Brand Engagement with Generative AI

Harnessing Predictive Cultural Intelligence: Shaping the Future of Brand Engagement with Generative AI Adapting to and foreseeing cultural trends is essential for businesses in today's…

Conferences / QUAL360 / Speaker Interviews

Enhancing Market Research: Optimize Your Toolkit for Efficiency and Quality

Elevating Market Insights: Refine Tools for Efficiency & Value Yas Parchizadeh - Foundational Insights Manager at eBay Yas has worked across the marketing spectrum in…

Conferences / QUAL360 / White Papers

When Innovation Fails: Leveraging Qual at Quant Scale for Innovation Success

When Innovation Fails: Leveraging Qual at Quant Scale for Innovation Success Navigating the innovation journey is like trying to guide a balloon through a corridor…

Conference Presentations / Conferences / Consumer Insight / MRMW

Market Research in 2023 and beyond: Is it going to be man vs machine?

MRMW is famous for featuring the leading client voices in the industry across the global conference series. The star-studded closing planel of MRMW APAC 2023…

Conference Presentations / Conferences / MRMW

Combining the science of data and the art of human understanding – MRMW APAC 2023 Highlight

  As we prepare for MRMW APAC 2024, we re-live some of the highlights of our 2023 conference. One of the most highly rated presentations…

Conference Presentations / Foresight / MRMW / storytelling

The foresight function of the future: Leveraging storytelling in foresight

Presentation highlight: In the build-up to our MRMW 2024 series we are releasing a selection of our highest rated presentations. Sandeep Das' keynote at MRMW…

Speaker Interviews / UX360

Exploring the Future of UX Research and AI

Empowering UX Research through AI: Visionary Thoughts by Josh Williams Josh Williams: Research Director - Indeed I’m Josh 👋, an experienced leader in the world…

Featured / Speaker Interviews / UX360

Steering the UX Research Discipline Forward at Meta

Steering the UX Research Discipline Forward at Meta We are pleased to announce that Traci Mehlman from Meta will be joining us at the upcoming…

Centricity / Conference Presentations / qualitative research / UX360

UX360 Presentation Highlight: Conducting Foundational Research at Udemy

The record breaking UX360 virtual summit saw a flurry of discussion and many great presentations. One of the excellent presentations that resolved in a long…