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The Future of Qualitative Research From Booking.com : AI and Qualitative Breakthroughs (November 15, 2024)
MRMW EU 2024 – A Social Media Review. Transforming Market Research with AI, Storytelling, and Co-Creation (November 13, 2024)
Exclusive from PepsiCo: How Qualitative Research is Revolutionizing Large-Scale Studies for Impactful Insights (November 7, 2024)
Slow and Expensive or Deep and Human - Stereotypes About Qualitative Research (November 6, 2024)
Navigating Global UX Careers: Expert Insights and Opportunities from Google’s Javier Andrés Bargas-Avila (November 5, 2024)
Empowering Media Intelligence: Leveraging Meltwater for Real-time Insights and Strategic Impact (November 4, 2024)
Market Research Insights with Philips: How to Embrace Data Bias for Better Decision-Making (October 30, 2024)
Unlocking the Cosmic Code of Consumer Behaviour (October 29, 2024)
How Qualitative Research Identifies Jobs to Be Done: A Sneak Peek into Sanofi's Session at QUAL360 (October 23, 2024)
Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 EU (October 15, 2024)
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence? (October 9, 2024)
The Rise of Conversational AI in Market Research (October 4, 2024)
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina (September 26, 2024)
Mapping the Buyer’s Mind: Crafting Data-Driven Personas for AI-Powered Marketing Success (September 20, 2024)
Unlocking How Mercedes-Benz Leverages AI in Qualitative Research (September 16, 2024)
MRMW EU Speaker Interview: : Exploring Integrated Insights and Innovation with Nestle (September 13, 2024)
Moving Beyond Paid Panels: Bullet-Proof Insights from Ready-to-Buy Customers (September 4, 2024)
Scaling Qualitative Research: Coca-Cola's Insights on AI-Driven Innovation (August 29, 2024)
How Will Artificial Intelligence Shape the Future of Marketing and Business Operations? (August 28, 2024)
Transforming Product Reviews into Revenue: How Consumer Feedback Drives Your Brand's Success (August 26, 2024)
AI's Transformative Power: How Artificial Intelligence is Revolutionizing Market Research (August 15, 2024)
QUAL360 APAC PRESENTATION- Accessing Hard-to-Reach Populations in Asia with Digital Tools from Daraz (Alibaba Group) (August 12, 2024)
Merlien Market Research Conferences 2025 and UX Events 2025 (August 12, 2024)
Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI (July 19, 2024)
Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum (July 12, 2024)
MRMW NA 2024: Interview with the opening speaker- Jennifer Brace from Ford Motor Company (July 2, 2024)
Harnessing Market Research Trends and Predictive Analytics for Future-Ready Insights (July 1, 2024)
Behind the Scenes at MRMW Europe 2024: Insights and Strategies from IKEA. (June 20, 2024)
Humanizing Online Research with AI: Enhancing Engagement and Data Quality (June 11, 2024)
Grasping the Basics: Combining Quantitative and Qualitative Research for Deeper Insights (June 11, 2024)
Leveraging Advanced Market Research Techniques for Winning Product Propositions (June 6, 2024)
Making Innovation Success More Predictable (June 4, 2024)
Embracing the Future: How AI is Transforming Market Research at VisionsLive (June 4, 2024)
Better Brand Health Tracking: Tracking Metrics that Lead to Brand Growth (June 4, 2024)
Maximizing your market research impact with Insights AI (June 4, 2024)
UX360 Research Summit 2024 - A Social Media Review (May 28, 2024)
Navigating The Digital Shift: Leading Change In Market Research (May 21, 2024)
Collaboration, Complexity And AI: What Is Driving Growth In The Insights Industry (May 15, 2024)
A One Stop Shop For Your UX Research Questions (May 9, 2024)
The Importance Of Digital Accessibility Research (May 9, 2024)
User Insights: Igniting A Research Revolution At Babbel (May 3, 2024)
Swarovski: The only way to win consumers is to know them (May 2, 2024)
Insights into the way a futurist thinks: Speaker interview with Jennifer Brace, Chief Futurist at Ford (April 30, 2024)
AI Skills vs. Human Skills: The Impact Of AI On New Skill Requirements And Developments In Market Research (April 24, 2024)
Foresight, Strategic Intelligence and Chess - In Conversation With Lufthansa's Ivan Terekhov (April 18, 2024)
Critical User Journeys And Their Significance In Product Development (April 11, 2024)
The Future Of Consumers Post-Pandemic And What It Means For Coca-Cola (April 9, 2024)
Leveraging System 1 And System 2 Research Techniques To Uncover Customer Emotion (April 1, 2024)
AI's Potential to Unearth Human Insights for Business Impact (March 28, 2024)
How AI is Shaping the Market Research Landscape (March 13, 2024)
Uncovering Cultural Insight in Market Research (March 8, 2024)
VoC Real-Time Revolution: Elevating Insights from Verified Buyers with Online Reviews Analysis (March 8, 2024)
Revolutionising personas through emography (February 29, 2024)
Harnessing Predictive Cultural Intelligence: Shaping the Future of Brand Engagement with Generative AI (February 9, 2024)
Enhancing Market Research: Optimize Your Toolkit for Efficiency and Quality (February 8, 2024)
When Innovation Fails: Leveraging Qual at Quant Scale for Innovation Success (February 7, 2024)
The Future of Qualitative Research: Q&A with a Global Qual Leader (February 6, 2024)
Market Research in 2023 and beyond: Is it going to be man vs machine? (February 6, 2024)
Exploring the Future of UX Research and AI (February 6, 2024)
Combining the science of data and the art of human understanding - MRMW APAC 2023 Highlight (February 1, 2024)
Advancing Social Media Research at Nestle - Speaker Interview with Frank Gregory (January 25, 2024)
Without Truth, there is No Future for AI (January 25, 2024)
Sample Sizes in Qualitative Market Research: Striking a Balance (January 23, 2024)
What is Culture ? (January 23, 2024)
Creating an Actionable Sensory Framework: Speaker Interview with Nathalie Blanchon, Nestle (January 15, 2024)
A Comprehensive Approach: Blending Qualitative Research, Social Listening, and Consumer Insights (January 11, 2024)
Steering the UX Research Discipline Forward at Meta (January 4, 2024)
The foresight function of the future: Leveraging storytelling in foresight (December 21, 2023)
Maximizing Insights: Big Data in Qualitative Research (December 19, 2023)
Speaker Interview: Advancing Consumer-Centric Marketing Strategies at Jägermeister (December 18, 2023)
Balancing Human Insight and AI in Qualitative Research (December 8, 2023)
Solving the segmentation challenge at Warner Bros Discovery (December 7, 2023)
QUAL360 Presentation Highlights: Panel Discussion - Navigating research uncertainties with a limited budget (December 4, 2023)
UX360 Presentation Highlight: Conducting Foundational Research at Udemy (December 1, 2023)
Qual360 Presentation Highlight: Unleashing the synergy of hybrid research with Masan Consumer Holdings (November 29, 2023)
UX360 Presentation Highlight: User Research in Low Maturity Environments by SAP (November 29, 2023)
Transforming Qualitative Research at Babbel (November 16, 2023)
Celebrating Success: Round-up of MRMW Europe 2023 from delegates (November 9, 2023)
The best of Qual360 2023 - Airbnb: Making qualitative findings actionable (November 2, 2023)
Qual360 Presentation Highlight: Diversity and Inclusivity in the Tech Sector - by Logitech (October 20, 2023)
How Empathy and AI are Shaping the Future of Qualitative Research (October 4, 2023)
The Transformative Power of AI in Qualitative Research (October 4, 2023)
The influence of Generative AI on the insights industry (October 2, 2023)
Online Product Testing: A Market Research Revolution (October 2, 2023)
The power of mental availability in brand tracking (September 27, 2023)
What Knowledge Management 3.0 Means for Insights Teams (September 22, 2023)
Mixed-Methodology: Attest's Data Quality Revolution (September 21, 2023)
Insights to Innovation: How Fastuna Develops Concepts using Consumer Feedback (September 20, 2023)
Speaker Interview: The Integration of Technology and Human Desire in Modern Market Research (September 14, 2023)
Speaker Interview: Technology's transformative impact on client relations at HSBC (September 14, 2023)
What is MaxDiff and What are its Benefits? (September 7, 2023)
Navigating Effective Data Management in a Dynamic Environment (September 7, 2023)
Beyond Satisfaction: Enhancing customer feedback with innovative metrics at Porsche (September 1, 2023)
Speaker Interview: A glimpse into an expert's perspective on modern UX design practices (August 30, 2023)
Speaker Interview: UX trends and transformations are the keys to design leadership (August 30, 2023)
Merlien announces 2024 market research and UX events schedule (August 15, 2023)
Speaker Interview: Why it's so important for PUMA to listen to its customers (August 15, 2023)
Speaker Interview: 2023 is a year of challenges and opportunities in UX design (August 14, 2023)
How IKEA uses a visual platform called Open Home to understand the everyday lives of their customers (August 7, 2023)
McDonald's Keynote at MRMW 2023: Leveraging foresight to anticipate disruption in volatile times (August 3, 2023)
Speaker Interview: Innovation and impact - A deep dive into market research (July 28, 2023)
What's hot in market research - AI and New Tech are leading the discussion (July 27, 2023)
Speaker interview: Leveraging market research, insights and technology for business transformation (July 18, 2023)
MRMW North America 2023 – Conference Highlights (July 17, 2023)
Agile market research to shape what’s next (July 6, 2023)
Why consumer centricity cannot be an afterthought anymore in 2023 (July 3, 2023)
Avatars, the gateway to qualitative research in the metaverse (June 8, 2023)
Triggering impulse by disrupting the shopper journey at Mondelez (June 5, 2023)
Inflation is here to stay: how to stay ahead of your competitors (May 26, 2023)
Digital market research: Exploring strengths and weaknesses compared to traditional methods (May 25, 2023)
Unlocking Data: What is the Key? (May 23, 2023)
How do you adapt to meet the needs of the fast changing consumer market? (May 23, 2023)
Disruption and Consolidation: Industry opportunities for the taking (May 15, 2023)
Discussing Responsible AI at Insight Extravaganza 2023 (May 15, 2023)
Social Listening Vs AI Enabled Consumer Intelligence (May 10, 2023)
Consumer privacy is the key to trusting brands (May 3, 2023)
Matt Klein: Culture is the operating system of society (April 24, 2023)
IE2023: Delivering on speed, quality and cost is possible, says Vinay Virwani from Dabur (April 24, 2023)
Market research stereotypes – true and false (April 24, 2023)
How Singaporeans see sustainable food (March 30, 2023)
VISA's Director of Global Insights, Michael Nevski shares influential motives ahead of Insight Extravaganza 2023 (March 6, 2023)
"Discover Why" B2B Qualitative Should Be Outsourced (February 6, 2023)
Speaker interview: Understanding the human impact of the economic crisis (January 24, 2023)
Walking the Yellow Brick Road of sustainability (January 18, 2023)
Facilitation is a humanizing art that breaks down barriers (January 11, 2023)
Why Marketers Need Real-Time Insights to Stay Ahead (January 9, 2023)
The best way to talk to someone is to listen - Video talk at QUAL360 North America 2022 (January 9, 2023)
New case studies at Qual360 Europe 2023 - Why leaders talk about high-tech tools and customer centricity (November 25, 2022)
How EON is helping customers through complicated and uncertain times with qualitative research (November 9, 2022)
Insights, trends and the state of market research today (October 21, 2022)
UX Research, Insights and Market Research Conferences in 2023 (October 7, 2022)
Merlien Institute announces 2023 market research events schedule (September 28, 2022)
Pulsar Report: Transactions & Reactions - The Online Credit Card Conversation (September 28, 2022)
The Social Intelligence Maturity Model (September 20, 2022)
Driving customer centricity at ebay (September 1, 2022)
Three tips to boost global insights collaboration (August 8, 2022)
Implementing inclusion and equity design at Uber in 2022: Learnings and best practices (August 2, 2022)
Understanding consumer insights on social media with Linkfluence (August 2, 2022)
Market research is dead. Conversation is the future. (August 1, 2022)
Tackle 'New Disruptions' in market research with Gojek (June 23, 2022)
The World needs a Crypto Consumer Barometer tracking | Allianz (June 17, 2022)
Understanding consumer insights on social media with Linkfluence (June 13, 2022)
Building a foresight team and culture at Mars Wrigley (June 10, 2022)
Instacart's insights and analytics journey: Creating from scratch (June 1, 2022)
Effectively communicate with non-researchers through storytelling | Google (May 13, 2022)
Driving growth in Pepsico through multicultural empathy (April 29, 2022)
Scaling up qualitative research with quantified data | eBay (April 22, 2022)
A journey in connecting changing customer perceptions with Microsoft (April 14, 2022)
How to Advance Your Organization’s Voice of the Customer Strategy (April 4, 2022)
Broadening the scope of qualitative with technology (April 1, 2022)
AI Enabled Consumer Insights are a Game-Changer for Brands (March 31, 2022)
Actionable consumer insights to drive powerful decision making with Philips (March 28, 2022)
A journey to understand the needs of disabled customers (March 16, 2022)
Scaling Product Research in 2022 with Real-Time Solutions (March 2, 2022)
Healthy and happy – how mental health apps benefit from UX research (February 18, 2022)
Co-creating the future with Pinterest: Using strategic foresight as a qualitative co-creation provocation (January 28, 2022)
Analysing Unstructured Data from Market Research with NLP: Adidas (January 6, 2022)
Market Research Conferences in 2021: Taking Stock (January 3, 2022)
Reckitt Benckiser: How to Make Your Business More Consumer-Centric (December 22, 2021)
Using AI to identify the emotive draw of the outdoors (December 6, 2021)
The customer driven playbook by Microsoft (December 1, 2021)
A different perspective on Chinese Gen Z: Finding a balance (November 9, 2021)
Twitter Marketing Strategy 2021: Business Impact of Public Conversation (November 9, 2021)
Insights, Market Research and UX Research Events 2022 (November 9, 2021)
Combining Technology and In-depth Qual to Improve OTT Experiences (November 1, 2021)
4 hot topics in market research right now: Learnings from the Insights Extravaganza Europe 2021 (October 27, 2021)
Understanding the impact of (Chinese) consumers' creative and cultural language on qualitative research (October 4, 2021)
Global Market Research Events in 2022 (September 20, 2021)
The new normal or just a phase: Discussing key changes and innovations in research (September 8, 2021)
Creating peak moments and positive brand memories at Microsoft (September 6, 2021)
Google: 5 Ways AI and Machine Learning Could Impact Data Collection (September 6, 2021)
Building customer centric experiences using agile research mechanisms at Amazon (September 6, 2021)
Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment (September 3, 2021)
Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers (August 6, 2021)
User-Centered Metrics at Google: Definition, Implementation, and Reporting (July 23, 2021)
User-Centered Metrics at Google: Definition, Implementation, and Reporting (July 23, 2021)
Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology (July 7, 2021)
The New Normal – Close from a distance (June 23, 2021)
How to make your market research more agile (June 18, 2021)
Mastering simplicity in an overly complex world - Pure Leaf's 'No is beautiful' campaign (June 2, 2021)
Moving from pen & paper to EEG: Transforming qualitative research at Mars (May 26, 2021)
Facilitating engaging research conversations at scale with AI (May 20, 2021)
The Power of Foresight – Facebook’s 2021 Topics & Trends Report (May 10, 2021)
Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections (May 10, 2021)
MRMW 2021 - Notes on Day 3 (May 9, 2021)
Qualitative research at an EdTech unicorn: How Course Hero mastered research during Covid-19 (April 30, 2021)
A (post) Covid World - Day 2 of MRMW 2021 (April 22, 2021)
MRMW 2021: A Short Review of Day 1 (April 22, 2021)
The State of AI in Market Research: 2021 (April 20, 2021)
THE PROMISE OF IMPLICIT RESEARCH (April 19, 2021)
Chinese Gen Z in the Age of Post- Globalisation (April 13, 2021)
Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen (April 7, 2021)
The New Worldwide Revolution: Innovation (April 5, 2021)
The Power of Foresight: How Consumer Behavior Can Help Advertisers Plan Their Campaigns (March 23, 2021)
The State of Chaos – an Opportunity in Disguise (March 22, 2021)
2022 Global Market Research Conferences (March 20, 2021)
Bringing the Outside In: Weleda Case (March 10, 2021)
A New Era of Business or Just a Different Value Proposition? (March 3, 2021)
New Research Reveals Changing Consumer Priorities in 2021 (March 3, 2021)
Guochao – the Consumer Trend to Watch in China (March 1, 2021)
Qual360 North America Pre-Conference Interview with Jim Peterson and Indira Valencia (February 24, 2021)
5 Bets on the Future of Research: Pre-conference Interview (February 22, 2021)
Pre-conference interview: The New Normal – Being Close From a Distance (February 15, 2021)
Europe's New Year's Fatigue and Europe's Spring Awakening: The psychological infection with the second Corona wave and how marketing can recover from it (January 27, 2021)
Scaling up Qualitative Findings: The Hundred Voices Program at Colt (January 20, 2021)
Global Market Research Events in 2021 (January 15, 2021)
2021 Global Market Research Conferences (January 14, 2021)
Evaluating How Consumer Behaviour Changes in Restricted Environments (January 5, 2021)
Effective Insight Communication Remotely: Making Qual Insight Actionable (December 31, 2020)
The Continuous Wave of Technological Innovations in China (December 30, 2020)
…and they lived happily ever after! (December 23, 2020)
Merlien COVID-19 Report 2020 - The Impact of the Corona Pandemic on Consumer Insight Strategies (December 16, 2020)
3 Benefits to Translating Your Market Research (December 16, 2020)
How Covid-19 Made Consumer and Market Insights Age Faster: The key skills market researchers will need to thrive in 2021 (December 15, 2020)
Pre-conference Interview: #flocks: Unpicking Communities on Twitter – Combining Data with Quant & Qual Research for Deep Insights (November 26, 2020)
Listen to Your Customers but Don’t Believe Them: Rational Mind Vs Subconscious (November 24, 2020)
Global Market Research Conferences 2021 (November 16, 2020)
Global Market Research Events 2021 (November 16, 2020)
Symbolism - an Important Factor to Consider When Entering the Chinese Market (November 5, 2020)
Building Climate Resilient Cities: How Do We Get There (November 4, 2020)
The Role of Technology in the Future of Insights Activation (October 29, 2020)
Re-birth of Research: Evolving Consumer Insights During Pandemic (October 29, 2020)
2020 – The Year That Never Was! (October 21, 2020)
Pre-Conference Interview: Finding the Human in The Data Stack - How PepsiCo Leverages Data Science and Human Empathy to Unlock Rich Consumer Insight (September 28, 2020)
Powering The Next Generation of Insights (September 22, 2020)
Pre-Conference Interview: Driving Strategy through Behavioral Insights (September 17, 2020)
Undeniably Valuable, In-Person Research Shall Return! (September 3, 2020)
Finding Opportunity In Times Of Uncertainty: How Market Research Is Helping Global Organisations Navigate A New Normal (August 27, 2020)
Singapore’s Young and Restless in the Time of COVID-19 (August 27, 2020)
Qualitative Research, Quo Vadis? A Wake-Up Call: A Disregarded Competition Takes Over The Market Research Business (August 10, 2020)
What questions should we be asking consumers during a global pandemic? (July 31, 2020)
Using psychoanalytics to uncover the unconscious behavior that drives gin consumption (July 20, 2020)
Insighter's Dilemma (June 30, 2020)
Harnessing The Subconscious Mind For Meaningful Actions (June 22, 2020)
Grow grass - understanding Chinese influencers! (June 12, 2020)
Delivering against the odds – evaluating home-based research quality (May 29, 2020)
Introducing the bounded, project based qualitative approach: Pre-conference interview with Dr. Raman K Attri from KLA-TENCOR (May 20, 2020)
Impact of Social Distancing on Consumer Behavior (April 7, 2020)
Pre-Conference Interview: Building a digital martech stack from scratch – winning strategies from a start-up (March 25, 2020)
Irrational Consumer Behaviour in Times of Global Health Crisis (March 12, 2020)
Strengthening Colt’s Customer Intelligence: Technology, Tradition & Telling (March 12, 2020)
Art, Science, Magic – A Pre-Conference Interview with Mikel Cirkus (March 6, 2020)
Beyond reach – how Google factors attention into its audience research (February 25, 2020)
Qual360 Europe: Summaries and Reviews (February 25, 2020)
Qual360 North America Pre-Conference Interview with Marcus Jimenez (February 17, 2020)
Turn your reporting into art! An Interview with Paul Hudson, FlexMR (January 31, 2020)
Country Perspective: India – The Elephant on the Move (January 23, 2020)
Qual360 Europe Pre Conference Interview with Marcos Dreher (January 17, 2020)
Happy Thinking People & Qual360 Supporting the Tunaweza Project (December 18, 2019)
4 Ways For Research To Leave The Twilight Zone In 2020 (December 17, 2019)
Boosting Employee Insights Through Artificial Intelligence (November 27, 2019)
Treating 'Natural Stupidity' in Qual research via Artificial Intelligence (November 20, 2019)
How TikTok Users are Projecting their Realities, with Joy (October 10, 2019)
Understanding Consumer Behavior through Cultural Research (October 4, 2019)
Moowa Nasani Pre Conference Interview On African Market (September 24, 2019)
Pre Conference Interview with Martyn U'ren of Twitter (September 21, 2019)
Digital Consumer Intelligence: Bridge the digital divide between brands and consumers (September 20, 2019)
2020 Global Market Research Conferences (June 18, 2019)
Global Market Research Events in 2020 (June 17, 2019)
The power of data and social media for valuable consumer insights (June 5, 2019)
Mapping Digital Consumer Trends and Making Sense of Digital Consumer Behaviour (May 10, 2019)
Will UX research kill market research? (May 7, 2019)
How Established Innovators Can Embed the DNA of Successful Disruptors (April 26, 2019)
Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights (April 24, 2019)
Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019 (April 20, 2019)
Revitalised, dying, never been better? Discussing the state of Qual (April 11, 2019)
Hacker’s Guide to Online Communities: 10 Steps for a Thriving Community (April 9, 2019)
QUAL360 North America 2019: Post Conference Highlights (March 29, 2019)
Revolutionising Market Research with Agile Insight Approach (March 26, 2019)
A Fine Line Between Success And Failure – Getting Influencer Marketing Right (March 26, 2019)
Rediscovering (not only your) Humour for Market Research and Brand Messaging (March 12, 2019)
Combining Passive Data With Primary Research To Win Against Your Competition (March 11, 2019)
MRMW APAC 2019 - Post Conference Highlights (March 6, 2019)
Turning organizations into insight-driven firms with Augmented Intelligence (March 2, 2019)
Qual’s future lies in helping brands to understand people on a true human level (February 26, 2019)
Market research in the age of data – Weeding out fake data to reveal true insights (February 22, 2019)
MRMW North America 2019: Pre-Conference Podcast Series (Part 1) (February 22, 2019)
Fueling innovation with deprivation-based research in modern qual (February 14, 2019)
Instilling creativity and improvisation into qual research for (even) better results (February 5, 2019)
Podcast: Use Data & Cutting Edge Technology To Derive Deep Consumer Insights For Clients (February 1, 2019)
Dow Jones fusing qual, quant and data to deliver new insights (January 31, 2019)
BMW leveraging on digital technologies to build stronger customer relationship (January 30, 2019)
Global Market Research Events 2019 (January 14, 2019)
Podcast: How F1 Is Driven By Research And Data Analytics (January 10, 2019)
Bridging the gaps with small data, big data and thick data in qualitative research (December 20, 2018)
Q&A with Ipsos, Kantar Insights and Lightspeed for MRMW APAC 2019 (December 18, 2018)
Ease, speed and cost – The key pain points driving the future of Qualitative Research (December 10, 2018)
Is the Rise of In-House Do-It-Yourself Market Research the New Normal? (December 7, 2018)
Social Media Listening, More Than a Listening Tool (November 28, 2018)
Finding the right tools with a little magic in a winery experience (November 27, 2018)
The Rise of Automation in Segmentation to Gain Better Insights and Higher ROI (November 16, 2018)
Driving commercial decisions at F1 by Combining Market Research with Data Analytics (September 25, 2018)
MRMW Europe Warm Up Session with Nathan Axford (August 23, 2018)
5 Tips to Add Automation To Market Research (August 20, 2018)
Leverage Social Media for Qualitative Market Research (August 16, 2018)
PepsiCo’s journey to build an insights organization of the future (August 16, 2018)
The Market Research Makeover: Adopting the Much Needed Technological Sophistication (August 14, 2018)
QUAL360 Conference Series 2019 – Call for Papers is Now Open! (August 8, 2018)
Pre-Conference Interview with Stefan Boom of Research Now SSI (August 7, 2018)
MRMW Europe 2018: Not long to wait now! (August 7, 2018)
2019 Global Market Research Conferences (August 6, 2018)
Leverage Crowdsourcing for Generating Actionable Insights (August 1, 2018)
MRMW Conference Series 2019 – Call for Papers is Open! (August 1, 2018)
MRMW Asia-Pacific 2018 Round-Up: Part 2 (July 30, 2018)
MRMW Asia-Pacific 2018 Round-Up: Part 1 (July 12, 2018)
When is the winning concept the wrong choice? (July 3, 2018)
Abbott and Market Logic Software at MRMW APAC 2018 (June 11, 2018)
Leverage Storytelling in the Digital Age (May 24, 2018)
Customer-Centric Innovation Through Digital Transformation (May 14, 2018)
MRMW North America 2018: Post Conference Highlights (May 8, 2018)
How to Prepare and Innovate For a Disruptive Future? (May 3, 2018)
Responding to Digital Disruption at MRMW APAC 2018 (April 23, 2018)
A Review of Qualitative360 North America 2018 Conference (April 10, 2018)
Unlocking Consumer Insights in a Disruptive World (April 5, 2018)
The Rise of Digital Disruption with Millennial and Gen Z Consumers (March 22, 2018)
Digital Disruption: The Next Wave of Innovation in Consumer Insights (March 19, 2018)
12 crucial tips to designing smartphone qualitative that gets great insight (March 7, 2018)
How Millennials and Gen-Z are transforming Qualitative Research (March 1, 2018)
QUAL360 Europe 2018 - Innovative Approaches to the Question: “Why?” (February 14, 2018)
Insights Visualization: The Power of Infographics in Research (February 12, 2018)
Claimed vs. Actual Consumer Behaviour (February 1, 2018)
Succeeding at E-Commerce By Being Shopper-Centric (January 26, 2018)
QUAL360 Europe 2018: Scott Weiss of Babble Exploring The Ecology of UX (January 17, 2018)
What’s exciting about QUAL360 Europe 2018? (January 11, 2018)
Pre-conference interview with Barbara Schandl of Mondelez International (December 6, 2017)
MRMW Europe Delivered on Innovation, Insight and Inspiration – Take a Look! (November 23, 2017)
Researchers are using Virtual Reality to Capture Consumer Research Data (November 7, 2017)
QUAL360 Conference Series 2018 - Registrations are Open! (November 1, 2017)
MRMW Conference Series 2018 - Call for Papers is Open! (October 30, 2017)
MRMW Europe 2017 Pre-conference interviews - Automation, Crowdsourcing, Mobile MR (October 17, 2017)
Building Relationships in a Digital World (September 26, 2017)
Research The Researchers - Trends in APAC Qualitative Research (September 25, 2017)
Managing successful B2B research on highly specialised products (September 6, 2017)
Is qualitative research missing innovation? (August 23, 2017)
Qual360 APAC 2017 Sneak Preview – Neuroscience, Virtual Reality and Mixed Methods (July 17, 2017)
Implicit mobile research can minimize response bias in Asian markets (June 23, 2017)
Eye Tracking for the “Bricks-and-Clicks” Model (June 19, 2017)
Qualitative360 North America Review - Part 2: A Digital Future (June 2, 2017)
Winners of 2017 MRMW Market Research Awards Announced (April 26, 2017)
2017 Qual360 North America - Post Conference Notes (April 22, 2017)
From the First Ever Market Researcher to Virtual Moderators - a Short History (and Future) of Qual - Part 1 (April 18, 2017)
Breaking Blue and Canon: hints and tips on how to use insight for public relations (April 3, 2017)
What happens when a mobile phone reliant 23 year old goes back to 1997? (March 30, 2017)
When Empathy is Hard - Finding the Best Way to Connect with Consumers (March 25, 2017)
Are market research bots taking over? (March 21, 2017)
Merlien Institute has announced the nominees of its 3rd annual MRMW Awards (March 9, 2017)
Qual360 Europe 2017 - Post Conference Notes (March 2, 2017)
Across time (zones) and space: qualitative research in a Brussels “war room”, Chinese living rooms, and Kenya’s youth scene (March 1, 2017)
You can’t always know what you want (but quallies do) (February 22, 2017)
Structured Chaos: Video as Mass Qualitative Data (February 7, 2017)
Why join Qualitative360 in Washington D.C. (January 24, 2017)
5 interesting facts about mobile phones (January 10, 2017)
5 interesting facts about mobile phones (January 9, 2017)
Case Study: Uncovering Real Foodservice Insights through Communities (January 6, 2017)
Merlien Institute to Host 3rd Annual MRMW Awards during MRMW North America 2017 (December 18, 2016)
7 Reflections and Predictions about Qual Research that you can take to the Bank in 2017 (December 8, 2016)
Editor's Pick: Top Qualitative Research Blogs (November 16, 2016)
Innovation In And Through Qualitative Research – Notes From QUAL360 APAC (October 28, 2016)
Meeting the Needs of Clients at MRMW North America 2017 (October 28, 2016)
MRMW North America 2017: Call for Papers - April 25-26 Chicago (October 24, 2016)
QUAL360 North America 2017 – Call for Papers – The Rise of Big QUAL (October 24, 2016)
Here’s three reasons why you won’t want to miss QUAL360 APAC 2016 (October 12, 2016)
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Anadolu Efes - Habitus - Using Anthropology as a Filter for Meaningful Insights (November 7, 2019)
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PayYourSelfie - Solution Partners - Using Selfies to Capture Unconscious Consumer Emotions (May 18, 2018)
Over the Shoulder - The state of qualitative research (May 18, 2018)
Hall & Partners - Microsoft - Helping Microsoft feel the love through innovative mobile research (May 18, 2018)
Borderless Access - Can the combination of ML and adaptive research radically reshape MMR (May 18, 2018)
Pinterest - A new way of looking at consumer intent and the power of Pinterest insights (May 18, 2018)
Duracell International - Eyeka - The Beauty of Insights (May 18, 2018)
Insight Innovation in times of disruptive business models (May 18, 2018)
P&G - The Future of P&G’s Innovation & Research Strategy (May 18, 2018)
General Electric - Using analytics and data to automate and react to your prospects’ needs (May 18, 2018)
True North Market Insights - Product testing in the digital age (May 18, 2018)
PRS IN VIVO - TriggerPoint Design - Applying BE & Behavioral Design to Drive Business Growth (May 18, 2018)
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Fossil Group - Optimizing data in the age of information explosion (May 18, 2018)
Protobrand - Voxpopme - How to Make Consumer Videos Richer and More Insightful With System 1 Tec (May 18, 2018)
Firefish - BBC - Understanding global podcast user drivers and motivations (May 18, 2018)
Twitter - Leveraging layered facial coding & next generation eye tracking (May 18, 2018)
Stewart Title - Digitize or Die - Innovative Marketing Strategy in an Era of Disruption (May 18, 2018)
Watch me Think - Do You See What I See? When Watching the Consumer Beats Listening to Them (May 18, 2018)
Humana - The evolved CX playbook - How to design and deliver whole experiences (May 18, 2018)
HSBC Bank USA - Developing a winning culture that embraces innovation in the era of digital disruption (May 18, 2018)
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MRMW NA 2018 - Merlien's CEO Opening Remarks (May 18, 2018)
Merlien’s MRMW NA 2018 (May 18, 2018)
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QUAL360 EU 2018, Berlin Germany (February 16, 2018)
Start up Panel - XFactor (November 24, 2017)
Research disrupted - Future Shake Up Panel (November 24, 2017)
Optimising mobile content for faster, easier online shopping - SKIM (November 24, 2017)
Live from the emotion system - september Strategie & Fotschung GmbH (November 24, 2017)
Parlamind - Using Artificial Intelligence to detect intent, sentiment and content in customer communication (November 24, 2017)
Send in the Clones - In Task (November 24, 2017)
Anacode - Bridging language barriers through automated processing technology (November 24, 2017)
Blockchain as part of the emerging market research toolkit - BBVA Group (November 24, 2017)
Somtypes - Using AI for a new approach to analysing online communications (November 24, 2017)
How behavioural recruitment can refresh the research industry - Feeling Mutual - LiveMinds (November 23, 2017)
Exploring the connection between data driven insights and creativity - iFour (November 23, 2017)
Video games and education - The benefits and limitations of "gamification" - Celia Hodent (November 23, 2017)
Good prediction = Statistical Intuition + Good intuition and statistics - Deutsche Bank (November 23, 2017)
Managing Data for Maximizing marketing ROI - Jordi Guix Llopis (November 23, 2017)
Mobile MR without screens - a glimpse of the future - Ericsson (November 23, 2017)
eYeka - Speeding up the ideation process through crowdsourced intelligence (November 22, 2017)
Augmented Research into an immersive fan experience - Orange Group - Ipsos (November 22, 2017)
The Power of micro-moments - The Value Engineers (November 22, 2017)
See What Matters: Infinite Real Behaviour - Big Sofa (November 22, 2017)
The new insights engine that delivers fast answers to marketers - Friesland Campina - Market Logic (November 22, 2017)
How SkyTeam used mobile tech to turn research into a customer service - Insites Consulting (November 22, 2017)
The Rihanna Effect: how digital influencers are transforming the way we look - The Big Picture (November 22, 2017)
How eye - tracking & EEG uncovered unexpected brand perceptions - Turkcell (November 22, 2017)
Journey to the center of the mind – Unravelling mobile moments! - Borderless Access (November 22, 2017)
Is your dream team a robot? Adopting automation vs human talent - Oracle (November 22, 2017)
Boosting brand performance through insights into 22 Million fashion customers - Zalando (November 22, 2017)
Merlien’s MRMW EU 2017 (November 22, 2017)
Merlien’s MRMW EU 2017 (November 22, 2017)
Merlien’s QUAL360 APAC 2017 (November 6, 2017)
QUAL360 APAC 2017, Ramada Singapore (October 17, 2017)
CAREERS (September 25, 2017)
Setting the right KPIs for your business and maximize ROI - Lego (August 28, 2017)
Success with collaboration - The A to Z of successful client-agency partner collaboration - Unilever (August 11, 2017)
The hottest brands and the brands to watch - Kantar & Google (August 11, 2017)
Cool and wise! Bridging online & offline retail with autonomous retail kiosk - CryoWerx (August 11, 2017)
Mobile audiences - A group without a voice? Lightspeed & Kantar (August 11, 2017)
Panel Discussion - Embracing technology to stay relevant in a new era of consumer insights (August 11, 2017)
Leveraging cutting technology to understand consumers in the digital space - Objective Experience (August 11, 2017)
Decoding millennials with advanced analytics - Near (August 11, 2017)
Dealing with data overload - Mondelez (August 11, 2017)
Lift creative ROI and win consumers with neuroscience in the age of distraction - Nielsen (August 11, 2017)
Exploring the use and acceptance of new, intuitive mobile research techniques across Asia - SKIM (August 11, 2017)
Speeding up the ideation process through crowdsourced intelligence - P&G & eYeka (August 11, 2017)
Increasing citizen engagement from a local government perspective - City of Parramatta (August 11, 2017)
Storytelling through packaging design - Nestle (August 11, 2017)
Panel Discussion - Opportunities across borders - A regional outlook (August 11, 2017)
Meet Galvin - The consumer in your pocket - Insites Consulting (August 11, 2017)
Growth of automation and AI -Advancing a smarter, hyper connected dialogue between people and brands (August 11, 2017)
Path of Discovery - Borderless Access & Intel (August 11, 2017)
Getting smart on digital tracking to gain richer consumer portraits - Toluna (August 11, 2017)
What’s your story - Ways to improve insight design and visualization - Dapresy (August 11, 2017)
Revamping a product through effective storytelling - L'Oreal Singapore (August 11, 2017)
The art of inclusion - Integrating new tools into your traditional research toolbox - Givaudan (August 11, 2017)
Merlien's MRMW APAC 2017 (August 10, 2017)
MRMW APAC 2017, Singapore (July 14, 2017)
Merlien's MRMW Africa 2014 (July 12, 2017)
Utilising well-crafted mobile strategies to understand and engage millennials - Andisiwe Mazibuko-Ntholeng (July 11, 2017)
The Africa data revolution project -improving data accuracy and reliability in Africa - Stephen Dimolo Ashers (July 11, 2017)
Hyper-personalisation- the future of customer centricity - Tim Matthis (July 11, 2017)
Fostering market research change innovating in emerging economies - Ineke Prinsloo (July 11, 2017)
Determining the future of market research in Africa - Carmen Murray (July 11, 2017)
Blurring the lines between quant and qual to bring the consumer back into focus-Ryan Versfeld - Kirsty Smit (July 11, 2017)
Using insight communities to better understand today's mobile, social and empowered customers - Roger Gibbs - Brad Knowles (July 11, 2017)
Using crowdsourcing platforms that leverage technology, to scale up samples - Gregory Streatfield (July 11, 2017)
The other side of the coin - advanced research with low tech devices in Africa - Munier Parker (July 11, 2017)
Mobile & mortar retailing the future of digital retailing in Africa - Craig Henry (July 11, 2017)
Defining the future of digital research and social messaging in emerging markets - Makhosazana Zwane - Siguqa (July 11, 2017)
Beyond business the intimate face of market research_Dolapo Akinola-Omojola (July 11, 2017)
Merlien's MRMW Africa 2015 (July 11, 2017)
When lies come back to haunt you - Eriscsson (July 10, 2017)
Using mobile apps to advance candidate engagement & improve consumer insight - AXA (July 10, 2017)
Mobile is not the Saviour - AGL (July 10, 2017)
Measuring consumer emotions using mobile implicit methods - Neurosense (July 10, 2017)
Inovation Meets Mobile Research - Tsinghua (July 10, 2017)
Implicit Measurement of Brand Zodiacs in China - ConceptM (July 10, 2017)
Consumer Decision Journey - leveraging mobile to understand mobile shopper behavior - Idincu (July 10, 2017)
Barriers to Mobile Research Adoption - On Device (July 10, 2017)
Why go native - The Psychology of Smartphone Engagement - Lumi (July 10, 2017)
Operationalizing research & reclaiming the strategic relevance of Market Research in a mobile world - Intellex (July 10, 2017)
Mobile Video Optimization Pressing play With The Cross platform Viewer (July 10, 2017)
Mobile Monetization - Cheil (July 10, 2017)
Do We Deliberately Lie – And Can Passive Data Help Finding The Truth (July 10, 2017)
Device Agnostic in Asia- Ideas, Insights & Tips from the Field - Luma (July 10, 2017)
Converging Social Chat platforms With Mobile Ads - Reaching Audiences in Emerging Markets - Blackberry (July 10, 2017)
Merlien's MRMW APAC 2015 (July 9, 2017)
Why go native - The Phsycology of Smartphone Engagement - Lumi (July 8, 2017)
Values-Based Marketing - A Noble Calling - Freshsqueezedideas (July 8, 2017)
Using Mobile Gameplay to Understand the US Yogurt Market - Upfront Analytics (July 8, 2017)
The Future of Mobile Data Collection - SSI (July 8, 2017)
The AHA of Leveraging Mobile - Soapbox (July 8, 2017)
Mobile Ready - Building Customer Loyalty In The Mobile World - IHeartmedia (July 8, 2017)
Mobile Mind Shift-Towards an MR-led Marketing Strategy - Mondelez (July 8, 2017)
Insight to Action - Using Survey Data to Target Your Customers Through Digital Media - TNS, IHG (July 8, 2017)
In the middle of the night – researching insomnia via smartphones - Over the Shoulder & Carbon 6 (July 8, 2017)
How do we GO LATAM - Antennas (July 8, 2017)
Going Beyond the Mobile Gamer - Who, How, What - Verto Analytics (July 8, 2017)
Give the people what they want – Concept testing on the consumer’s terms - Ipsos (July 8, 2017)
Do you want to be the ‘Last marketer standing - Lightspeed (July 8, 2017)
3 trends determining the future of mobile research in Africa - Pondering Panda (July 8, 2017)
Using proximity beacons to extract insight from off-line interactions - Kantar (July 8, 2017)
Sometimes it's better to just ask- Qu (July 7, 2017)
Role of Mobile - In the Journey of Choosing Where to Rest Your Head - Luth Research,Hilton (July 7, 2017)
Real-Time Mobile Engagement Assessments- Brandkeys (July 7, 2017)
Pre-Conference Workshop - Using Mobile to capture in the moment insights - AOL (July 7, 2017)
Plan - Purchase - Consume - Measuring the Virtuous Cycle - InfoScout (July 7, 2017)
Personal Service, Reimagined - Wipro (July 7, 2017)
Next Generation of Real World Advertising Today - Pecabu (July 7, 2017)
Mobile Research and the power of the Private Crowd - Field Agent (July 7, 2017)
Mobile behavioral targeting for magazines - SymphonyAm, Conde Nast (July 7, 2017)
Market Research in a millennial world - Betterific (July 7, 2017)
How to get buy-in for new market research methods from senior management and budget holders - Johnson & Johnson (July 7, 2017)
Merlien's MRMW NA 2015 (July 7, 2017)
From First Screen to Second Screen to No Screen - Topp (July 7, 2017)
Taking on the Challenge of Cross-market Context Sensitive Design - TNS (July 7, 2017)
Mobile, Global Scientific Measurement of the Consumer Non-Concious - Sentinent (July 7, 2017)
A 245 Year Old Story - Northstar and Royal Academy (July 7, 2017)
Marketing For Tomorrow, Not Yesterday - Marketview (July 7, 2017)
Mobile Ramadan - Catching the Moments for Brands - Happy Thinking People (July 7, 2017)
Mapping the Context The Power of Visualization - Contextmapp (July 7, 2017)
It Is Just Business...Getting Seriously Personal - Axalta (July 7, 2017)
Visually Exploring Market Research Data - Upfront Analytics (July 7, 2017)
Advanced Research With Low Tech Devices - SKIM and On Device Research (July 7, 2017)
Mobile Web Surveys:Envisioning the mobile web survey design of the future - KLM (July 7, 2017)
Why Mobile Research - Instantly (July 7, 2017)
The Game of Context - JDE and InSites Consulting (July 6, 2017)
The Expansion And Uses of Voice Technology In Research - Lightspeed GMI (July 6, 2017)
Mobile Sampling - Past, Present, Future - Dalia Research (July 6, 2017)
The Opportunities And Challenges - Confirmit and Chime Communications (July 6, 2017)
Wearable Technology - Clicked Research Agency (July 6, 2017)
Merlien's MRMW EU 2015 (July 6, 2017)
The Master Algorithm - How the Quest for Ultimate Machine Intelligence Will Remake Market Research_George Chua - IBM (July 6, 2017)
Survey Wars - The Force Awakens - Borderless Access & Unilever (July 6, 2017)
Omni Channel is the New Black - Vishal Bali - Nielsen (July 6, 2017)
More than a Choice - Mining for In-Store Data Analysis - Danfeng Li - Alibaba (July 6, 2017)
Leveraging Social Media for Insightful Data Visualisation & Impactful Engagements- Ari Fadyl - AXA (July 6, 2017)
Give the People What They Want - Concept Testing in the Digital World - Jane Lattimore - Ipsos (July 6, 2017)
Co-opting Consumers & Technology to Mimic Real Life Scenarios for True to Life Insights - Brandscapes Worldwide (July 6, 2017)
Al for Fashion - Providing Consumers What they Love through Computer Vision - Ganesh Subramanian - Stylumia (July 6, 2017)
Putting People Back in Research - Lightspeed GMI & VoxPopMe (July 6, 2017)
Proof points that mobile & big data can save market research - MDI (July 6, 2017)
Moments of joy for shoppers - Ksubaka (July 6, 2017)
Making video tick in an online world - Millward Brown (July 6, 2017)
Merlien's MRMW APAC 2016 (July 6, 2017)
Using mobile ethnography to create holistic and authentic mind maps - InterContinental Hotels (June 28, 2017)
The Potential Power of Digital Creative - Providing marketers the roadmap to create compelling digital ad units - AOL (June 28, 2017)
The curious case of device form factor - Borderless Access & Microsoft (June 28, 2017)
Research in the mobile world - Field Agent (June 28, 2017)
Proof points that mobile & big data can save market research - MDI (June 28, 2017)
Mobile video consumption on SVOD - Capturing the missing pieces in the digital video measurement ecosystem - Luth Research (June 28, 2017)
Making mobile possible - Automating split questionnaire design for mobile survey research - Research Now & b3Intelligence (June 28, 2017)
Final-Realizing the Value of Offline Retail Transaction Data - SwiftIQ (June 28, 2017)
Create a location-based survey in less than 30 seconds - MFour (June 28, 2017)
Building proximity based events and interactions on any device - NewAer (June 27, 2017)
Beyond liking - Methodologies for better understanding product experience through neuroscience - HCD (June 27, 2017)
Airing dirty laundry in public - Lessons from the cutting edge of video research - Big Sofa (June 27, 2017)
Video research will drive emergence of mass qual - Lightspeed GMI & Millward Brown (June 27, 2017)
Using mobile-powered, omnichannel data to predict the shopper journey - PepsiCo & InfoScout (June 27, 2017)
Using mobile phones for passive measurement of media near and on consumer's devices - Mobile Research Labs (June 27, 2017)
The future of mobile video research - mindswarms (June 27, 2017)
Multi-channel data collection - Leading the game in terms of brand affinity and customer loyalty - Superior Analytics (June 23, 2017)
Measuring emotion in-the-moment - Sentient Decision Science (June 23, 2017)
Innovation radar - Translating Insights into new product development_Firmenich (June 23, 2017)
Innovation Killing 101 - How and why you are an innovation killer (and what to do about it!) - Susan Robertson Consulting (June 23, 2017)
From wearables to in-home appliances - Field Agent (June 23, 2017)
Exploring 'in-the-moment' mobile methodology to measure in-store purchase behavior - SSI & Allure (June 23, 2017)
Cutting Big Data down to size - Making sense of millions of New York City taxi rides - Naxion (June 23, 2017)
Cutting through the noise - Mercury Advising (June 22, 2017)
Augmenting tracking studies with location based insights - Millward Brown (June 22, 2017)
3 killer research designs you can only do via smartphone qualitative - Over the Shoulder (June 22, 2017)
Merlien's MRMW NA 2016 (June 22, 2017)
Connecting the dots- Empowering consumers to drive insights from first hand data - Powr of You (June 22, 2017)
Bringing 10x to MRX - Citizenme (June 22, 2017)
A new tech on the way - So what - Danone (June 22, 2017)
Using geo location data to more accurately understand real world behaviour - On Device Research & Clear Channel (June 22, 2017)
The future of search- Understanding how people search online and what psychological mechanisms shape their behaviour - Ministry of Justice (June 22, 2017)
Swipe left, swipe right - New implicit methods utilizing mobile technology and System 1 & 2 - SKIM (June 22, 2017)
Step up your insights game- Mining user insight behaviour from mobile phone data - Telefonica (June 22, 2017)
Skin in the game- Putting your money where your mouth is - Veylinx (June 22, 2017)
Quantifying the role of mobile in digital video - Verto Analytics & YuMe (June 22, 2017)
No more wasted time with real-time evidence - Okra Technologies (June 22, 2017)
Mobile crowdsourced research- Become your customer's ears and eyes - Field Agent UK & Procter & Gamble (June 22, 2017)
Meaningful communication in an organic world - Havas Media Group (June 22, 2017)
Making virtual a reality using 360 degree virtual immersion for shopper-oriented in-store optimization - Samsung Electronics & Strategir (June 22, 2017)
Is social media really useless for research - Getting genuine insight from social media listening - Antedote (June 22, 2017)
Gamification- Not all fun and games - Breaking Blue (June 22, 2017)
Game changing innovations- The potential of AI for the insurance industry - Zurich Insurance (June 22, 2017)
Capturing emotion in the moment Anytime and anywhere - Mesh Experience (June 22, 2017)
Can Pokemon be the best salesperson in today's mobile world - Borderless Access Orange Group (June 22, 2017)
Transform your consumer empathy with the use of mobile - The Boston Consulting Group (June 22, 2017)
The Power of Icons Effectively harnessing this most basic and yet powerful form of communication in Market Research - Lightspeed (June 21, 2017)
The Internet of Things Practical applications for market research - Confirmit (June 21, 2017)
Standing in their shoes How people centred research can re-vitalise the research industry - Join the Dots (June 21, 2017)
Past present and future Tetra Paks journey in understanding consumers in an authentic way - Tetra Pak (June 21, 2017)
New approach to measure real time TV and radio exposure and campaign effectiveness - Beatgrid Media (June 21, 2017)
Mind the gap A case study on reported vs. actual behaviour on mobile devices - Wakoopa respondi (June 21, 2017)
Lights Camera Action Take 2 for video research situations - Lightspeed (June 21, 2017)
Merlien's MRMW EU 2016 (June 21, 2017)
MRMW NA 2016, Fort Worth (May 29, 2017)
MRMW APAC 2016, Kuala Lumpur (May 29, 2017)
MRMW EU 2015, London (May 29, 2017)
MRMW APAC 2015, Singapore (May 29, 2017)
MRMW EU 2014, Berlin (May 29, 2017)
MRMW NA 2014, Chicago (May 29, 2017)
MRMW APAC 2014, Singapore (May 29, 2017)
MRMW EU 2013, London (May 29, 2017)
MRMW NA 2013, Minneapolis (May 29, 2017)
MRMW NA 2011, Atlanta (May 29, 2017)
MRMW EU 2010, Berlin (May 29, 2017)
Whova Test (May 17, 2017)
The power and perils of mobile - Lessons from neuroscience - True Impact & Receptiv (May 16, 2017)
The power of collective intelligence – Revolutionizing research for the 21st century - Prelytics (May 16, 2017)
Innovation elevator - VectorScient, Breinify (May 16, 2017)
Seeing is believing – When technology makes meaning - Big Sofa (May 16, 2017)
How new technology can help you squeeze more value out of your market research - KnowledgeHound (May 16, 2017)
Using research as a multi purpose marketing tool - Breaking Blue & Canon (May 16, 2017)
Multimethod, multimedia research combining the old & the new - Bel Brands & Wooldridge Associates (May 16, 2017)
Driving product innovation with video centric mobile ethnography - Kreg Tool & RealLife (May 16, 2017)
The role of automation and artificial intelligence in the future of qual - Over the Shoulder (May 16, 2017)
How innovative market research accelerated the creation of Whiskey for millennials - Brain Brew (May 16, 2017)
Driving consumers to physical stores successfully through use of location data - Foursquare (May 16, 2017)
Panel Discussion - Embracing technology to stay relevant in a new era of Consumer Insights (May 16, 2017)
Injecting emotion into consumer segmentation data - Watch Me Think & NPD Group (May 16, 2017)
The holy grail of marketing measurement – Mobile Marketing Association (May 16, 2017)
Close Encounters of the Digital Kind - Borderless Access & Johnson & Johnson (May 15, 2017)
Gen Z is here - Re-imagining Mobile Methodology for a New Generation - Field Agent (May 15, 2017)
MRMW NA 2017, Chicago (May 15, 2017)
Merlien's MRMW NA 2017 (May 15, 2017)
Becoming content creators to facilitate a deeper conversation with consumers - AOL (April 21, 2017)
MERLIEN’S QUAL360 NA 2017 (April 21, 2017)
QUAL360 NA 2017, Washington, D.C. (April 21, 2017)
QUAL360 Europe 2017 Amsterdam (March 3, 2017)
Merlien’s QUAL360 Europe 2017 (March 2, 2017)
demo1 (November 22, 2016)
MRMW Europe 2013 (November 22, 2016)
QUAL360 Asia 2013 (November 22, 2016)
MRMW Asia 2014 Singapore (November 22, 2016)
MRMW Chicago'14 (November 22, 2016)
MRMW Berlin'14 September (November 22, 2016)
QUAL360 Asia 2014 Singapore (November 22, 2016)
MRMW Africa 2014 (November 22, 2016)
QUAL360 Europe 2015 (November 22, 2016)
MRMW Asia 2015 (November 22, 2016)
QUAL360 Atlanta 2015 (November 22, 2016)
MRMW NA 2015, New York (November 22, 2016)
MRMW Europe 2015 London (November 22, 2016)
MRMW APAC 2016 (November 22, 2016)
MRMW NA 2016 Texas (November 22, 2016)
Merlien’s MRMW EU 2016 (November 22, 2016)
CIEX Europe 2016 September (November 22, 2016)
QUAL360 APAC 2016 Singapore (November 22, 2016)
Merlien's QUAL360 APAC 2016 (November 15, 2016)
Get involved (November 11, 2016)
Coming Soon (November 11, 2016)
Merlien’s QUAL360 EU 2016 (November 5, 2016)
Merlien Institute Advisory Board (November 4, 2016)
Merlien's QUAL360 NA 2015 Atlanta (November 2, 2016)
Merlien's QUAL360 APAC 2015 (November 2, 2016)
A fresh approach to capturing decisions & influences over time - Journey HQ. (November 2, 2016)
Merlien's QUAL360 EU 2016 (November 2, 2016)
Happy Thinking People (November 2, 2016)
Merlien's QUAL360 EU 2015 Brussels (November 2, 2016)
Merlien's QUAL360 APAC 2015 (November 2, 2016)
test (November 1, 2016)
Merlien's QUAL360 NA 2016 (October 29, 2016)
Market Research Re-Visited - Moving from Quant to QUAL - Sara Lee (October 29, 2016)
Exploring the Meaning of Digital - Google (October 28, 2016)
Tapping into the informal economy to create new opportunities for innovation - Consumer Faces (October 28, 2016)
The Future of Print - Insights for continuous product innovation - HP (October 28, 2016)
Winning with Shoppers to touch their heart and mind - Philips (October 28, 2016)
Winning With Shoppers via Qualitative Research - P&G (October 27, 2016)
Face Value - Capturing fleeting emotions through facial coding to add depth to Qualitative Research - Millward Brown (October 27, 2016)
Improving Innovation. With Clever Co-Creation - Dialego (October 27, 2016)
Qualitative Fusion - Mixing Methods for Superior Results - 2020 Research (October 27, 2016)
Getting insights or getting lost - UCSC & GfK Eurisko. (October 27, 2016)
Embedding qualitative techniques in quantitative studies - BuzzBack (October 27, 2016)
Developing best practices in conducting online 3D focus groups -La Rochelle (October 27, 2016)
To infinity and beyond using twitter as a qualitative research tool - PenTAG (October 26, 2016)
Qual on a Mobile Diet - MMR & MobileMeasure (October 26, 2016)
Workshop on quality of online qualitative research w outcomes (October 26, 2016)
aking Qualitative Research to the Cloud - Ericsson Consumerlab (October 26, 2016)
Creating a customer-centric business -Bazaarvoice (October 26, 2016)
Bottom of the Pyramid’ Qualitative Research - P&G (October 26, 2016)
Market Research meets user experience - Centralis (October 26, 2016)
Digital Qualitative From Add-On to Core - GfK (October 26, 2016)
Emotionalizing Performance - Intel (October 26, 2016)
The art and science of moderating online discussion - Vision Critical (October 26, 2016)
Great Wall, Great Reward - Medtronic (October 25, 2016)
How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz (October 25, 2016)
Blog (October 25, 2016)
Improving Innovation. With Clever Co-creation. Part II - Dialego (October 25, 2016)
How to enhance the digital dynamic_updated - GfK NOP (October 25, 2016)
Workshop on selling online qual - Wrap-Up - Point-Blank International (October 25, 2016)
Mothering Excellence - Exploratory Study of Mothers in Asia - Ipsos (October 25, 2016)
Qualitative research 360 - integrating online and mobile research - IKM. (October 25, 2016)
Succeeding in the Web 3.0 - Qualvu (October 25, 2016)
Winning with Shoppers to touch their heart and mind - Philips (October 24, 2016)
Around the world in 14 days super-charging ethnography using mobile technology - ThreadsQual & EthOS. (October 24, 2016)
Engaging physicians in online research: best practices for healthcare communications testing (October 24, 2016)
The data privacy debate in social media research a legal perspective - La Scala. (October 24, 2016)
Mining social media data for academic marketing research - Rider University. (October 24, 2016)
Qual360 Asia Pacific Live Co-Creation_Results - Dialego (October 24, 2016)
Cultural Insight and Strategy - A Sociological Agenda - TNS (October 24, 2016)
How the world of online dating mirrors online qualitative research (October 24, 2016)
Always-on research (October 24, 2016)
The language of love in social media:Firefly millward Brown (October 24, 2016)
MERLIEN'S QUAL360 ASIA SINGAPORE 2013 (October 24, 2016)
MERLIEN'S QUAL 360 MILAN 2012 (October 24, 2016)
Qual360 EU 2013, Berlin (October 24, 2016)
Qual360 APAC 2013, Singapore (October 22, 2016)
Qual360 EU 2014, Istanbul (October 22, 2016)
Qual360 NA 2014, Toronto (October 22, 2016)
Qual360 APAC 2014, Singapore (October 22, 2016)
Qual360 EU 2015, Brussels (October 22, 2016)
Qual360 NA 2015, Atlanta (October 22, 2016)
Qual360 APAC 2015 (October 22, 2016)
Qual360 EU 2016, Berlin (October 22, 2016)
Qual360 NA 2016, Washington, D.C. (October 22, 2016)
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Digital Innovation - FlexMR (October 10, 2016)
Harnessing Big Data - KLM, McDonald's and Phillips Lighting (October 10, 2016)
Breaking the Trends Vertigo - ISRA Center (October 8, 2016)
The Long Road to Entertainment - Tonic Insight (October 8, 2016)
GIM Value Radar - GIM (October 8, 2016)
Phillips' Scene Switch Mobile Qual Project - Phillips Lighting and IPSOS (October 8, 2016)
The Zen of Agile Research - Unilever and Discuss.IO (October 7, 2016)
Similies, Street-Speak and Semi-Colons - Jigsaw Research Limited (October 7, 2016)
QUAL 360 EUROPE 2016 (October 7, 2016)
- Making Friends with Neuro - Boston Consulting Group (October 7, 2016)
- Giving a Voice to the Users - IS IT A BIRD and Google (October 5, 2016)
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MRMW - Leading the Technology Revolution in Market Research (January 1, 2016)
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